Syncraft
Syncraft helps teams build AI agents that take on real work, from drafting documents to running multi-step workflows. We designed the product and the brand from the ground up.
The challenge was making powerful AI feel simple to set up and safe to trust. We designed a guided flow for creating agents, a chat workspace where they do the work, and approval steps that keep a person in the loop before anything goes out. The brand follows the same thinking: a soft, human palette of pinks and warm gradients that sets Syncraft apart from the cold look of most AI tools.